Eat and take a bite, drink, shop and browse through the 450 m2 of PUR SÜDTIROL, the first of farmers’ markets in South-Tyrol. It offers a selection of over 1,400 regional high quality products which mainly come from local farms.
Genuine South-Tyrolean delicacies, made with long-lasting and local ingredients, on offer at the same price as found on the farms.

The exclusive and yet cosy atmosphere tempts you to stay a little longer: sipping a good glass of wine or fresh apple juice at the pub, accompanied by a perfect combination of tasty speck, mountain cheese and Schuettelbrot, a local variety of crispbread.


Market of delights: ideal shopping world for each and every day. The South-Tyrolean tasting area will make you wish you didn't have to leave, but at least you'll leave safe in the knowledge that you have found the perfect gifts and souvenirs to take back home.
Snack & vine bar: meeting point for hearty eaters, who know the value of a good glass of wine, a tasty “Bretteljause” (a cold cut platter), and a nourishing breakfast or a snack, muesli, apple strudel and a lot more.
Tasting sessions: regular tasting sessions in our eccentric, century old cellar.
Events: regular events with music, art, wine and cooking.

Monday-Friday  9.00 - 19.30 
Saturday            9.00 - 18.00 

From 17.3. : 
Saturday  9.00 - 18.00