Der Genussmarkt
Mercato dei sapori
Market of delights

PUR SÜDTIROL
I - 39011 Lana (Bz)
Industriezone 8
T +39 0473 012 100

Certified quality

Certified quality The quality seal
Modern consumers place greater importance than ever on food quality and origin. The quality seal "Quality Südtirol" applied to agricultural and locally processed food products stands for South Tyrolean origin and certified quality. Independent control bodies ensure that the quality regulations have been adhered to.

Trailblazer in Europe 
South Tyrol has been a trailblazer in Europe with the introduction of its corporate identity seal for quality food products. The quality seal appears together with the South Tyrol corporate identity logo to create a uniform and synergistically powerful corporate identity for the region and its quality products.

The quality strategy
The quality seal is part of a South Tyrolean strategy to safeguard the high quality of regional food products. The new provincial law fosters and promotes products which  gurantee  high quality and provide transparent traceability to the consumer. Products bearing the quality seal, or those which enjoy protected designation of origin (P.D.O.) or protected geographical indication (P.G.I) status, stands surety for certified quality from South Tyrol.

Quality food products from South Tyrol
A total of twelf foodstuff and drink groups are recognised as quality products: milk and dairy products; bread, apple strudel and "Zelten"; vegetables, berries and cherries, naturally clouded apple juice and dried fruit, honey, grappa, herbs and spices,beef, South Tyrolean apples P.G.I., South Tyrolean Speck P.G.I., Stilfser cheese P.D.O. and South Tyrolean Wines
Qualtity seal:
www.suedtirolerspezialitaeten.com

Speck Southtyrol:
www.speck.it

Southtyrol Wine:
www.vinoaltoadige.com 

Apple Alto Adige:
www.melaaltoadige.com
1,400 real working farms from all over the local area belong to the Farmers’ Association of South Tyrol’s ’Red Rooster’ trademark. With their ’Farm Holidays’, ’Rural Bars and Inns’ and ’Quality Farm Produce’ product lines, South Tyroleans are showing the way forward. ’Red Rooster’ stands for quality and seeks to guarantee a genuine holiday and product experience. The main pillars of ’Quality Farm Produce’ are 9 different product categories with over 500 different products: fruit juices, jams, and cordials, dried fruit, herbs and cheese, vinegar, distillates and free range eggs. All these foodstuffs are grown in harmony with nature, are produced on South Tyrolean farms and are subject to strict regular quality controls. This is what makes the difference and is the reason why ’Red Rooster’ products are noticeably superior to their competitors’ products.

TIS Innovation Park

TIS Innovation Park The area of Food & Wellbeing within the TIS innovation park, especially the Cluster Alimentaris, networks South Tyrolean companies in the food industry and offers assistance in product and process development.
A central theme is the regional added value: from local agricultural raw material to the refined product up to domestic trade which offers high quality and authenticity – as it is done on innovative ways by the concept of PurSüdtirol. Through close contact with producers and customers the market anticipation can be taken better and faster into consideration and a product can be created specially for it. Therefore synergies and fruitful cooperation among South Tyrolean companies are being created to finally be successful together.

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