Fresh and tasty seasonal food, which quickly finds its way into our farmers' market, sets the tone for our big local food selection serving your daily needs - such as bread and milk products, typical delicatessen from South-Tyrol, wines, spirits and all kinds of farm produce from our trusted establishments, which have been awarded the “Roter Hahn”, recognition as proof of their astounding quality. The “Roter Hahn” seal of quality stands for delicious fruit, healthy vegetables, aromatic herbs and much more, all grown in local farm holdings and which are then grafted with love and care into exquisite products, totally natural cosmetic articles from South-Tyrol, beautiful handmade craftings made using old artisan techniques, books, and a bit more besides from the food and non-food areas completes the varied offer, which you can naturally taste at Pur Südtirol.